Google Reviews

How To Grow Your Business with Google Review Management

This is a complete guide to growing your business with Google review management best practices.

For most consumers, online reviews serve primarily as a research tool to help them determine which businesses they choose to patronize. They may also see reviews as a communication channel through which they can share their positive feedback and criticism. Overall, online reviews are a beneficial resource for consumers.

So what does this mean for your business? It might be easy to assume that online reviews are a liability. Business owners don’t have control over what is posted online, and it can sometimes feel like unhappy customers are the most vocal.

How does review activity lead to business growth?

Google reviews serve as free marketing

Benefits of Responding to Google Reviews

Some people will tell you that you only need to respond to the negative feedback. If this is all you have time for, then replying to negative responses should be your priority. The best digital marketing strategy involves replying to all reviews—good and bad. Although engaging with customers through review replies can be time-consuming, the resulting benefits are worth the investment.Don’t have the time? Digital Shift can take over this aspect of your marketing and engagement strategy for you with our Google Reputation Management services. This will help you reap the following rewards: