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How Retailers Work

Retailers must be set up to sell directly to consumers in some form or another. This involves not only decisions about physical and digital locations but about how to market products and connect with customers. Retailer based on the following:

The market served (e.g., high-end product consumer vs. cost-conscious consumer)
Optimal product assortment (unless, of course, you're Amazon and selling everything)
Customer service (e.g., an in-store customer relations rep vs. a toll-free 800 number)
Market positioning (e.g., customers with discretionary income vs. those with disposable income)


Retail industry standards are the accepted standards for operating a retail business can be very useful in India

GS1 is focused on supply chain management, built primarily around the GS1 number system

The ANSI Accredited Standards Committee sets the standards for interchanging