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Investor relations is a strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective.
Investors play a major and vital role in the success and growth of a company.
Representing the company to investors and representing investors to the company.
As we noted above, investors are essential to a company. Pretty much any company you’ve ever heard of (and some that you haven’t) have investors to thank for not only getting the company on their feet but also for the continuation of their operational success.
It might be easier to understand if you think of the IR as the face of a company in the capital markets.